The holiday season is one of the busiest periods for gift cards, but the real opportunity goes beyond seasonal sales. Every redeemed gift card can be the beginning of a new customer relationship — from discovering a shopping destination to joining a loyalty programme and returning for another visit.
In this month’s SmartGifty newsletter, we explore how businesses can make more of the holiday gift card journey, why redemption should not be the end of the story, and how a connected customer experience can turn a seasonal purchase into a long-term opportunity.
In this month’s edition:
- Theme of the Month: From Holiday Sales to Lasting Customer Relationships – The holiday season brings new customers and valuable opportunities for retailers and shopping destinations. Discover how gift cards can become more than seasonal products by helping businesses attract new visitors, build customer relationships and encourage repeat visits long after the holiday season.
- Tip of the Month: Add One Question to Your Reporting – When analysing gift card performance, look beyond sales and redemption figures. Ask what happened to customers after redemption. Find out whether they joined your loyalty programme, returned for another visit or engaged with your business again.
- Blog of the Month: A Gift Card Is More Than a Gift: How to Turn Holiday Recipients into New Customers – Gift cards can introduce businesses to entirely new customers. Explore how retailers and shopping destinations can use the redemption journey to encourage store discovery, additional purchases, loyalty programme participation and long-term engagement.
- Smart Perspectives: Jurij Triller – Key takeaways from the Solal Marketing Conference and Awards in Budapest. Why retail destinations need to focus on practical strategies that deliver measurable results and create real value for visitors.
Discover practical insights and fresh perspectives on how to turn seasonal gift card sales into lasting customer relationships and make every customer interaction count.